What is a business writing class good for? I haven't really figured that one out yet... but it did get my brain juices flowing to the point where I crafted a 12 page guerrilla marketing research paper and these photos to show how easy guerrilla marketing campaigns can be. (If you don't know what guerrilla marketing is, it is just doing something out of the ordinary to get a consumer's attention.) So, as part of trying to explain how non-traditional marketing works, I used the photoshop skills within me and took 6 different companies to push my point even further. Let me know which one is your favorite!
Here is the template that I used - Just a common streetAT&T: More Bars in More Places
Tide: Brighten up your way
UtahSymphony.org: noteworthy advertising
Nike: Pedestrian Playoff
Kinko's: white-out walk-out